This set is part of the popular Semi and Demi range. You get two colours that complement each other Perfect and can also be used individually.

• Contains Plum and Violet, two colours in one set
• Colours without ammonia, so gentler on your hair
• Fades gradually for a natural transition
• Colours can be mixed to create your own shade
• Nourishing formula leaves your hair feeling soft after use
• No hydrogen peroxide needed, so no bleaching required
• Suitable for home use, no professional help needed

1. Wash your hair with regular shampoo and towel dry. Your hair can still be slightly damp.
2. Apply petroleum jelly or a greasy cream around your hairline and on your ears to prevent skin stains.
3. Put on gloves and squeeze the colour from the tube into a bowl. Want to mix Plum and Violet? Do this now.
4. Evenly distribute the colour through your hair using your fingers or a comb. Make sure every strand is covered.
5. Leave the colour to develop. The longer you wait, the more intense the result.
6. Remove the product from your hair according to the instructions on the packaging.

If you want to add more depth after colouring, Directions Semi-PerManent Deep Purple Color is a great addition. This deep purple shade can also be mixed with your Plum or Violet for a richer colour.

The colours adhere to the outside of your hair without changing its internal structure. No ammonia or hydrogen peroxide is needed, meaning your hair feels less dry or damaged after use.

Plum has a warm, red-purple undertone. Violet is cooler and more blue-purple. Mixing Directions colours is straightforward: combine them in a bowl and adjust the ratio to the shade you want. The La Riche Directions range has been popular for years with everyone who loves experimenting with colour at home.

As a semi-perManent colour, the colour gradually fades after a few weeks. No harsh roots, no drama.

Yes, they can. All Directions colours can be mixed. Want a warmer, redder purple? Use more Plum. Want a cooler, blueish purple? Add more Violet. You can adjust the ratio every time.

If you have dark hair, the result is subtler. Plum and Violet show best on light or bleached hair. On dark hair, you mainly see the colour in sunlight or certain lighting. For a truly striking result, bleaching beforehand is recommended.

Yes, but the effect depends on your hair colour. On blonde or bleached hair, the colours show most clearly. On brown hair, you see a subtle glow. On black hair, the effect is minimal without prior bleaching.

Want to try something different? Directions Semi-PerManent Antique Mauve Color is a softer, more muted purple that also shows well on light brown hair.

Plum has a warm, red-purple undertone. Violet is cooler and more blue-purple. Unsure? Use both by mixing them. The La Riche Directions Semi-PerManent Plum Violet Set gives you that freedom. If you prefer to buy one colour separately, you can also choose Directions Semi-PerManent Plum Color or Directions Semi-PerManent Violet Color individually.

Not sure which shade you want yet? This set is the best choice. You can try both and find out what suits you.