This colour cream is part of the wide Semi and Demi range and combines intense colour with a nourishing formula. That makes it suitable for anyone who wants to change their colour regularly without stressing their hair.

• Fiery orange-red result in one step
• No ammonia, peroxide or PPD
• Works immediately as a conditioner: hair feels softer
• Do not mix with a separate oxidising agent
• Vegan and cruelty-free
• Mixable with other La Riche Directions colours
• 88 ml per pot
• Colour lasts visibly for about four to six weeks

1. Do a patch test 48 hours before use to check for skin reactions.
2. Make sure your hair is light, preferably bleached, for the most intense result.
3. Apply a generous amount of colour cream through dry or slightly damp hair.
4. Leave the colour on for 15 to 30 minutes, depending on how intense you want it.
5. Rinse thoroughly with cold water until the water runs clear.
6. Dry and style your hair as usual.

Do you use colour shampoo afterwards to keep your colour fresh longer? The Directions Semi-PerManent Pillarbox Red Color is a great addition if you want to enhance or refresh the red undertone in your Flame colour.

The colour molecules in this cream attach to the outer layer of your hair instead of penetrating deep into the hair fibre. This keeps your hair’s structure intact. Your hair looks shinier and feels smoother after use. This is partly due to ceTearylalcohol, a fatty alcohol that conditions your hair during colouring. The formula contains no ammonia, which means your hair’s cuticle layer doesn’t need to open. Such an orange hair dye without agresSisive chemicals is much gentler on your hair than permanent dye. If you like switching colours without damage, choose smart with La Riche Directions Semi-Permanent Flame Color - 88ml.

Flame does not give a fiery orange result on dark hair. On untreated dark blonde to brown hair, you’ll see more of a warm glow or a subtle red-orange tint.

For the most intense effect, you need a light, preferably bleached base. The lighter your hair, the more the fiery shade stands out. On light blonde or bleached hair, the colour is brightest and most striking.

With normal use, the colour remains visible for about four to six weeks. How long la riche directions flame lasts depends on how often you wash your hair and which shampoo you use.

If you wash daily with a strong shampoo or warm water, the colour fades faster. Using a mild or colour-safe shampoo and washing with cold water keeps the shade beautiful longer. Orange and red tones can also linger as a soft glow on porous or bleached hair, even if you haven’t refreshed the colour for a while.

Yes. La Riche does not test Directions colours on animals and the products are sold by retailers as Vegan friendly.

The formula contains no ammonia, peroxide or PPD. These are ingredients found in many conventional hair dyes that can sometimes cause skin or hair reactions. Always do a patch test before use, as the colour mix can still cause a reaction in sensitive individuals.

La Riche Directions Semi-Permanent Flame Color - 88ml is one of the cheapest options in its category. Brands like Manic Panic and Arctic Fox are usually pricier. In terms of intenSisity and pigmentation, Flame is just as good, especially on light or bleached hair.

Arctic Fox is sometimes praised for its long-lasting colour, but that also means it’s harder to wash out completely. La Riche Directions - Flame fades more gradually and is therefore easier to remove or replace with another shade.

Want to experiment with a slightly softer tone? The Directions Semi-PerManent Apricot Color gives a warmer, Pastelight peach tone. Looking for a deeper red? Check out the Directions Semi-PerManent Neon Red Color. For those wanting a fiery orange-red at a sharp price without compromising on colour intenSisity, La Riche Directions - Flame is the logical choice.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Orange 31, BaSic Violet 16, Hc Blue No. 15, BaSic Violet 2, Hc Yellow No. 4, BaSic Red 51

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.