The La Riche Directions Pastel Rose is a washable hair dye from the popular Semi and Demi category. Here’s what you’ll notice:

• Soft Pastel pink shade, subtle and delicate
• Works without developer or bleach
• No ammonia or peroxide, gentler on your hair
• Colour lasts visibly up to four to six weeks
• Hair feels softer after use
• Easy to mix with other Directions colours
• Resealable 88ml pot, store leftover product easily
• Vegan and cruelty-free

If you’re wondering how to use directions Pastel rose on bleached hair, follow these steps for the best results:

1. Wash your hair with shampoo and towel-dry. Hair should still be slightly damp.
2. Protect your skin along the hairline with a bit of vaseline or cream to prevent dye stains.
3. Apply the dye evenly through your hair. Work it in well from root to tip.
4. Leave the dye on for at least thirty minutes. The longer you wait, the more intense the colour.
5. Rinse thoroughly with cold water until the water runs clear.
6. Dry your hair as usual.

Want to try a different pink shade afterwards? The Directions Semi-PerManent Rose Red Colour - 88ml gives a much brighter, deeper pink and mixes easily with Pastel Rose for a custom blend.

La Riche Directions - Pastel Rose has a creamy texture that also nourishes your hair during colouring. Panthenol, also called provitamin B5, locks in moisture, leaving your hair shinier after dyeing. Hydrolyzed Keratin temporarily fills small damage in your hair’s outer layer for a smoother look. Since it contains no ammonia or peroxide, this semi-perManent dye is less damaging than perManent dyes. The colour adheres to the outer hair layer and gradually washes out. A smart choice if you like changing colours often.

Yes, for a clearly visible Pastel pink, you need light blonde to near-white hair. On platinum blonde, the colour shows best: a bright, soft pink shade.

On dark blonde hair, the result is subtle, more of a warm glow than a true pink. Wondering if directions Pastel rose shows on unbleached hair? On brown or dark hair the colour is barely visible. To get a pink shade on darker hair, you’ll need to bleach first.

The colour lasts around four to six weeks. Pastel shades fade faster than bright tones, so after a few washes, the colour will lighten.

Wash your hair with cold water and use a mild shampoo to preserve colour longer. A handy tip from the community: mix a small amount of Pastel Rose through your conditioner and use as a colour mask between dye sessions. This keeps the colour fresh without re-dyeing.

Yes, La Riche Directions Semi-Permanent Pastel Rose Color - 88ml is Vegan and not tested on animals. This applies to the entire Directions range.

The formula contains no ammonia or peroxide, making it gentler on your hair than most perManent dyes.

La Riche Directions - Pastel Rose is the best choice for a soft, washable pink without lasting effects. It’s an affordable pink hair dye you can easily apply at home without extra damage.

Want a brighter, more eye-catching colour? The Directions Semi-PerManent Cerise Colour - 88ml suits you better. It delivers a deep, vivid pink shade that lasts longer. For a softer lilac-pink mix, combine Pastel Rose with Directions Semi-PerManent Lavender Colour - 88ml.

Have damaged or heavily bleached hair and want extra care alongside colour? A premium salon-brand pink hair dye with restorative ingredients might be a better pick. But for an accessible, easy-to-use Pastel dye that simply delivers, Directions Pastel Rose is hard to beat.

Water, CeTearyl Alcohol, Propylene Glycol, Glycerin, Cetrimonium Chloride, Aloe Vera (Aloe BarbadenSis) Leaf Juice, Hydrolyzed Keratin, Panthenol (Provitamin B5), Fragrance (Parfum), Citric Acid, Disodium Edta, Phenoxyethanol, Ethylhexylglycerin, Fd&C Red 40, Fd&C Blue 1, Sodium Hydroxide, Sodium Citrate, Sodium Benzoate, Limonene, Linalool, Citral, Benzyl Alcohol

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, ingredients on the packaging may differ from those listed here.