La Riche Directions Semi-Permanent Slate Color - 88ml is a semi perManmanent grey hair dye that colours your hair without oxidation. You’ll find this colour in the Semi and Demi range, alongside other direct dyes that don’t require perManmanent commitment.

• Smoky, graphite-grey result with cool blue tones
• No ammonia and no peroxide needed
• Cream formula nourishes as it colours
• Hair feels softer and smoother after use
• Vegan and cruelty-free
• Colours are mixable to create your own shade
• Best results on bleached or light hair
• Contains 88 ml

1. Wash your hair with regular shampoo and towel dry. Your hair doesn’t have to be completely dry.
2. Put on gloves and apply the cream evenly through your hair. Use a comb to spread the colour well.
3. Leave the dye on for fifteen to thirty minutes. For a more intense colour, leave it longer or use heat.
4. Rinse thoroughly with cold or lukewarm water until the water runs clear.
5. Don’t use shampoo immediately after colouring to keep the colour vibrant longer.

Want to keep the grey colour fresh longer? Directions Semi-PerManmanent Silver Color is a lighter, silvery shade that you can mix with Slate for a softer transition or use as a refresh when the colour fades.

La Riche Directions - Slate colours without breaking open the hair fibre. The pigment attaches to the outer layer of your hair, keeping the structure intact. That’s why this grey dye works without peroxide: no chemical reaction from the inside, just colour on the outside.

The cream contains ceTearyl alcohol, an ingredient that makes your hair softer and easier to comb. Your hair won’t feel dry or stiff after use, unlike with some perManmanent dyes. That also makes La Riche Directions Semi-Permanent Slate Color - 88ml suitable if your hair is already bleached or coloured and needs extra softness.

If you're looking for Vegan grey hair dye, you’re in the right place: the entire Directions line is 100% Vegan and cruelty-free. Check the full range at La Riche.

You won’t see much colour on dark, unbleached hair. Slate is designed for light or bleached hair and only then reveals the full graphite-grey effect.

On natural dark hair you might see a subtle grey haze, but not the deep smoky grey shown in photos. To get that pronounced grey result, bleaching is necessary first. Slate works best on a cool, light blonde base without yellow or orange undertones.

The colour stays visible for about two to four weeks, depending on how often you wash your hair.

How long does La Riche Directions Slate last? It depends on your hair and washing routine. Frequent washing speeds up fading. Wash less often and use cold water to keep the colour vibrant longer. Avoid shampoos with sulphates, as they fade colour faster. Expect around four to eight washes before the shade really starts to fade.

Yes, La Riche Directions Semi-Permanent Slate Color - 88ml is fully Vegan, cruelty-free, and contains no ammonia or peroxide.

The brand’s formula avoids oxidisers, animal ingredients, and animal testing. This makes it a gentle choice, even if your hair has been treated or bleached before.

La Riche Directions - Slate and Directions Semi-PerManmanent Denim Blue Color both sit in the cool, grey-blue spectrum but give very different results. Slate creates a dark, smoky graphite grey. Denim Blue has more blue and is less neutral grey.

Want a lighter, silvery finish? Then Directions Semi-PerManmanent Silver Color is the better choice. Silver works more as a cool toner on very light blonde hair, while Slate gives a clearer, darker grey.

La Riche Slate hair dye is best if you want a strong, smoky grey colour on bleached hair. For something subtler or almost white hair, choose Silver. Want more blue in your look? Go for Denim Blue.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethyl‑Monium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Hc Blue No.2, BaSic Blue 99, Hc Blue No.15

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, ingredients listed here may differ from those on the packaging.