This is a ready-to-use colour cream from the La Riche range. You’ll also find it in the wide selection of Semi and Demi hair dyes on haarspullen.nl.

• Warm orange-red shade with a fiery glow
• No ammonia, no peroxide: keeps hair intact
• Ready to use immediately, no mixing needed
• Vegan and cruelty-free
• Hair feels soft and shiny after use
• 88 ml pot: enough for shoulder-length hair
• Most intense colour on light blonde or bleached hair

1. Start with clean, towel-dried hair. Remove excess water but keep hair damp.
2. Protect the skin along your hairline with some petroleum jelly or a thick cream, as the colour can temporarily stain your skin.
3. Evenly work the colour cream through your hair from root to tip.
4. Leave the colour to develop for 15 to 30 minutes. The longer you leave it, the more intense the result.
5. Rinse thoroughly with lukewarm water until it runs clear.

Want a more vivid shade or to try a different red tone? The Directions Semi-PerManent Neon Red Color is the natural next step if you love maximum intenSiity.

La Riche Directions Semi-Permanent Vermillion Red Color - 88ml deposits colour pigments on the outside of the hair. This changes the colour without damaging the hair’s structure. No ammonia and no peroxide means your hair isn’t treated from the inside out. The result is a vibrant colour and hair that stays soft and shiny. The conditioning formula also ensures hair doesn’t feel dry or dull after colouring. When you’re doing hair colouring red at home, this is one of the easiest Manairs to do. A great choice for anyone wanting colour without damage.

If you’re wondering how long Directions Vermillion Red lasts: expect around four to eight washes. This depends on how often you wash, the water temperature, and the shampoo you use. Washing daily with regular shampoo and warm water fades the colour faster. Using cold water and a colour-protecting shampoo keeps the shade longer. On bleached hair, a red tint may sometimes linger longer than expected.

The colour works on all hair types, but the result varies. On light blonde or bleached hair, you get a bright, fiery orange-red. If you’re wondering if Directions Vermillion Red works on dark brown hair: yes, but the effect is subtler. Dark hair shows a deep red glow rather than a vivid shade. For the best result, bleaching first is the recommended approach.

No. La Riche Directions Semi-Permanent Vermillion Red Color - 88ml contains no ammonia and no peroxide. These are the ingredients in perManent hair dyes that open and sometimes damage hair from within. That’s not the case here. The colour adheres to the hair’s surface and gradually rinses out over time. Your hair feels soft and looks shiny after use.

Within the Semi and Demi line by La Riche, there are several red shades. Vermillion Red is warmer and clearly has an orange undertone, making it a fiery, sunny red. Directions Semi-PerManent Pillarbox Red Color is a classic, bright red without the orange glow. Directions Semi-PerManent Poppy Red Color sits in between: a bit deeper than Pillarbox but less orange than Vermillion.

Choose La Riche Directions - Vermillion Red if you love a warm, fiery shade with personality. Prefer a crisp, cool red without orange tones? Go for Pillarbox Red. Want something deeper and more muted? Poppy Red is the better choice.