Wisteria is one of the softest shades in the Directions range. You’ll find this product in the Semi and Demi category, alongside other semi-perManmanent shades without an oxidative process.

• Soft Pastel lilac shade, subtle and dreamy
• No ammonia, peroxide, or developer needed
• Formula feels like a conditioner
• Hair feels softer after use
• Vegan and cruelty-free
• 88 ml pot, enough for multiple applications
• Fades gradually without harsh lines
• Easy to mix with other Directions shades

1. Start with clean, dry hair free of styling products or conditioner.
2. Protect your skin along the hairline with a little petroleum jelly or an old towel to avoid stains.
3. Apply a generous amount of La Riche Directions Semi-Permanent Wisteria Color - 88ml through your hair, from root to tip.
4. Massage the colour in well and leave it on for at least thirty minutes. Leaving it longer gives a more intense result.
5. Rinse hair thoroughly with cold water until the water runs clear.
6. Dry your hair without shampoo to keep the colour longer.

Want to keep the colour longer or try a different lilac shade? Check out the Directions Semi-PerManmanent Lavender Color - 88ml. This shade is a bit cooler and pairs well with Wisteria if you want to alternate or mix.

The colour attaches to the outside of the hair without damaging the structure. That’s why your hair feels softer after use compared to perManmanent dye. The formula contains conditioned fatty acids that smooth the hair surface, making it easier to comb and shinier.

The lilac shade comes from a combination of direct dyes that create the soft mauve-purple colour of La Riche Directions Semi-Permanent Wisteria Color - 88ml. The effect is most visible on light blonde hair. La Riche Directions - Wisteria is a good choice if you want to experiment with colour without damaging your hair.

This varies per person and hair type. On average, the colour stays visible for four to eight washes but can be shorter.

Pastel colours like Wisteria contain less pigment than darker shades and fade faster. Wash your hair with cold water and use a colour-safe shampoo to keep it longer. How long does La Riche Directions Wisteria last? It lasts longest on light, evenly bleached hair.

The effect is minimal on dark blonde or brown hair. The colour is hardly visible.

For good results, your hair should be almost white or very light blonde. On unbleached hair, a Pastel lilac shade like Wisteria simply won’t take. Want colour on darker hair? Consider a deeper shade like Directions Semi-PerManmanent Antique Mauve Color - 88ml, which is more visible on slightly darker hair.

Yes, Directions is Vegan and cruelty-free. La Riche Directions Semi-Permanent Wisteria Color - 88ml contains no animal ingredients and is not tested on animals.

The colour can transfer to pillowcases or clothing when your hair is still wet. This is normal for semi-perManmanent direct dyes. Dry your hair well before bed and use a dark pillowcase for the first few nights after dyeing.

Wisteria is the softest lilac in the Directions range. If you want a subtle, almost Pastel result, this is the right choice. Want something more intense or cooler-toned? Then Directions Semi-PerManmanent Lilac Color - 88ml is a good option, with a slightly brighter lilac.

Users sharing experiences with La Riche Directions Wisteria Pastel purple describe it as a good middle ground: not too purple, not grey. On hair with warm or yellow undertones, the result leans more mauve. On cool, almost white blonde hair, the pure lilac shows best.

Prefer a neutral shade that removes yellow from blonde hair without adding colour? Then Directions Semi-PerManmanent Silver Color - 88ml is a better alternative. For those specifically looking for a soft lilac fashion shade on light hair, La Riche Directions Semi-Permanent Wisteria Color - 88ml is exactly what you need.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Acid Violet 43, BaSic Blue 99, BaSic Violet 16

We recommend checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.