NEW | Attitude Living - the safest baby and child brand!
- 9 min reading time
For your little one, of course, you want the very best. This also includes: healthy natural baby care products. “Preferably without fragrance and with healthy ingredients.” The friendly brand ‘Attitude’ goes a step further when it comes to health for the baby and the planet. Attitude has a clear mission and vision regarding improving the health of the family and the planet. Get to know Attitude’s baby care!
Who is Attitude Living?
The Canadian company Attitude Living was founded in 2005 by Jean-Francois Bernier and Benoît Lord. JF and Benoît Lord had the ambitious goal to develop household and self-care products with Attitude that have a positive impact on the environment and body health. This means that each product has a unique ingredient formula without any harmful ingredients such as carcinogenic chemicals, mutagenic substances, and hormone disruptors. All Attitude products are made from natural ingredients, based on minerals and plants.
The philosophy behind Attitude is based on the families of the founders. To bring Attitude’s mission and vision to life, the founders want to keep product development as close to themselves as possible. That’s why they (with a team) still develop the products themselves from start to finish in their own laboratory.
Attitude has now received several certificates and its products are sold worldwide. But Attitude is far from finished developing products and projects that contribute to a healthier lifestyle and a better environment.
What does Attitude Living stand for?
Clean products, less plastic, and more trees — that's our attitude, is the mission of Attitude. Attitude goes a step further in the household and personal care products market than many other companies when it comes to health and environmental friendliness. Attitude sees that many harmful chemicals are still used in the market. Attitude undergoes many scientific studies to ensure that the products Attitude brings to market are safe for the human body and the planet. The various certificates Attitude holds and the projects Attitude participates in show that Attitude is not only friendly but also truly contributes to improving the health of people and the planet.
Reduce, Re-use, Recycle – and Reforest to help protect the planet, is Attitude's vision. Attitude's packaging is eco-friendly, recyclable, and refillable. To achieve ‘Reforest,’ Attitude has started a project together with 2 other major non-profit organizations, aiming to plant more trees.
What certifications does Attitude Living have?
The number (and type) of certificates Attitude has received is one of the things that makes Attitude unique in the household and self-care product market. This is well deserved because Attitude does everything to be environmentally friendly and clean. They have already avoided 1000 ingredients that are harmful to humans but are still widely used.
We have listed the biggest certificates for you:
EWG VERIFIED™ - This means that Attitude's products are free from ingredients that EWG has on its 'blacklist.' In other words, ingredients that EWG is concerned about. Although more and more studies show that many chemicals on EWG's list affect health, these ingredients are still legally added to most products. Attitude sets itself apart from this.
ECOLOGO® - ECOLOGO® (also known as Environmental Choice) stands for Attitude's commitment to reducing environmental impact. The logo indicates that Attitude's household and personal care products have undergone extensive scientific testing to meet strict environmental performance standards. Meeting these strict environmental performance standards means Attitude contributes to reducing environmental impact.
PETA Beauty Without Bunnies - Attitude believes that self-care should not come at the expense of animals. The PETA Beauty Without Bunnies certificate proves that none of Attitude's products are linked to animal testing or animal ingredients. Attitude is 100% cruelty-free and vegan.
What do they do for nature?
BUY A PRODUCT PLANT A TREE. That is part of Attitude's mission to make the earth more sustainable and healthier in the future. Attitude, together with the organizations Eden Reforestation and One Tree, has started a project. Attitude has (together with the reforestation organizations) made it possible that for every product sold, a new tree is planted in the areas: Madagascar, Nepal, Haiti, Indonesia, Mozambique, Honduras, Guatemala, Kenya, Canada, and the US.
Are Attitude Living products in any way harmful to my baby?
Attitude’s products contain no harmful ingredients. This is also a goal of Attitude: “healthy for the family.” Attitude is also suitable for sensitive baby skin. All products are based on plant-based and mineral ingredients. The ingredient formulas are carefully researched and therefore contain no carcinogenic chemicals, mutagenic hormone regulators. Additionally, the natural baby products are 100% vegan, animal friendly, and hypoallergenic.
Here’s a quick summary of the features of the natural baby care:
- 100% vegan
- Cruelty-free and PETA-certified
- 100% Natural
- CO2-Neutral and from sustainable sources
- EcoLogo certified
- Free from carcinogenic ingredients
- Free from hormone disruptors
- Biodegradable
- Hypoallergenic
- Tested by independent laboratories
- In a recyclable packaging
Does Attitude Living also have natural baby care?
Attitude’s baby care is 100% natural. The many certificates Attitude has received show that Attitude develops natural products. Not only that, it is natural and all dermatologically tested. They even examined natural ingredients that could potentially be harmful to little ones, and these have been left out. So it’s not only natural, it’s also 100% safe to use!
Does Attitude Living also have baby care without fragrance?
Most baby & kids products from Attitude are fragrance-free. Especially the products that come into most contact with sensitive baby skin are fragrance-free. However, the fragrance in the other products is entirely based on natural ingredients and is not harmful to baby skin. Further in the article, you can find more information about where the natural fragrances come from.
What is the best baby shampoo in the Attitude range?
The best shampoo in the Attitude range is the Baby Leaves 2 in 1 Shampoo. This shampoo is both a shampoo and body wash in one. The shampoo nourishes the baby's delicate skin and protects it from harmful external influences. The shampoo/body wash contains only hypoallergenic ingredients, meaning it is officially EWG approved. 100% safe, 100% free of harmful ingredients, and fragrance-free.
Attitude 2in1 Shampoo Pear/Nectar
Which natural baby care is suitable for extra sensitive baby skin?
Does your baby have an extra sensitive skin? Then we recommend purchasing baby care products that are free of fragrance. The Baby Leaves 2 in 1 Shampoo and/or the Baby Leaves 2 in 1 Foaming Wash are ideal for this. These products perfectly suit babies with sensitive skin. Both products contain no harmful substances and are fragrance-free.
Does Attitude also have natural and harm-free diaper cream for my baby?
Yes! That is the Baby Leaves Diaper Zinc Cream. This is a natural diaper balm. This diaper cream contains natural zinc that keeps your baby's bottom dry. This diaper cream is hypoallergenic and consists only of natural ingredients and prevents diaper rash by forming a protective layer on the baby's bottom.
Attitude Natural Protective Oatmeal 2% Ointment
Where does the scent in the baby care products come from?
Have you smelled that wonderful scent in the baby care products? Nice, right? But where does this scent come from? The scent comes from added extracts of pear, nectar, watermelon, etc. This is why the products smell so good. The scent is completely natural, and the method used to obtain this scent is also harmless. No chemical process was used to obtain the natural scent.
Does Attitude also have shampoos for (older) children?
Yes, definitely! Attitude also has shampoos for older children. These are the Little Leaves 2 in 1 Shampoo Vanilla & Pear and the Little Leaves 2 in 1 Shampoo Watermelon & Coconut. These shampoos contain delightful scents of Vanilla & Pear and Watermelon & Coconut, making shower time much more enjoyable! Also convenient is that they are 2 in 1 formulas. Kids don’t have time for all that care; they just want to play in the shower. This has been taken into account, and it’s great to see!
Does Attitude also have sunscreen for my baby?
Attitude also has sunscreen for your baby! Namely: Baby Sunscreen SPF 30 100% mineral - Fragrance Free, Baby Sunscreen SPF 30 - 100% mineral - Vanilla Blossom, and Baby Face and Lips SPF30 - Fragrance Free. By using Attitude's sunscreen, your little one is not only protected from excessive sun rays but also from harmful, carcinogenic ingredients.
Is Attitude's sunscreen also natural?
Yes! Attitude's sunscreens are natural too. All sunscreens contain no harmful substances. This makes these sunscreens perfect for the delicate skin of babies. The following variants are available:
- Attitude Sunly Sunscreen Stick SPF30 Tropical
- Attitude Sensitive Face Stick Mineral Sunscreen SPF30 Oat Unscented
As you can see, the Attitude team has thought of everything. Even potential natural ingredients that could be harmful. Attitude is not popular worldwide for nothing!
100% Attitude means 100% safe!
