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      Every human being is born naive by nature: honest, open-minded and innocent. We would like to keep it that way. In the world of skin care, it's hard to figure out what's really good or what's actually a false promise. That's why Naïf is no-nonsense and they only use mild, natural ingredients that you can pronounce, such as avocado and sweet almond Show more


      Type of product

      Hair Type


      53 Products
      Sun Mini Set
      Out of stock
      Nourishing Shampoo
      In stock
      Baby & Kids Sun Cream SPF50
      In stock
      Grown-up Skincare Set
      In stock
      Sun Cream SPF 30 - 200ml
      In stock
      Baby & Kids Baby Cream
      In stock
      Softening Conditioner
      In stock
      Baby & Kids Soothing Oil
      In stock
      Circular Face Scrub
      In stock
      Baby & Kids Bath Foam
      In stock
      Cleansing Face Wash
      In stock
      Baby & Kids Shampoo
      In stock
      Nurturing Night Cream
      In stock
      Cooling After Sun
      In stock
      Nurturing Day Cream
      In stock

      Every human being is born naive by nature: honest, open-minded and innocent. We would like to keep it that way. In the world of skin care, it's hard to figure out what's really good or what's actually a false promise. That's why Naïf is no-nonsense and they only use mild, natural ingredients that you can pronounce, such as avocado and sweet almond oil.


      Who is Naif?

      A natural, reliable skin care brand with no nonsense for babies and children. Pure quality, with only ingredients that a baby really needs. Nothing more, nothing less. In addition, there is now a complete skincare line with natural care products, without chemical mess, that every woman needs in her daily beauty routine.


      At Naïf they keep it as simple as possible. For example, Naïf products do not contain mineral oils, chemical preservation or harsh chemicals. Instead, natural ingredients such as linseed oil, avocado oil and lycosol (tomato extract) form the basis of the line. Naïf products do what they promise; they care, cleanse and make you shine.


      Naïf is the all-in-one no-nonsense package for your daily skin & hair routine, or that of your child. The Dutch brand Naïf sells soft skin and hair care products, (initially) for babies & kids and now also for grown-ups! The two young fathers Sjoerd Trompette and Jochem Hes developed the Naïf brand when they became fathers and discovered that even baby products contain 'junk'. The two fathers stand for no-nonsense and no false promises on packaging. What you see is what you get ! All Naïf products are 100% natural and free of chemical preservatives and harsh chemicals. Naïf dwells on the fact that too many cosmetic products (including baby products) contain harmful ingredients. And wants to change this, they do this very well, so well that the Naïf products can now be found in various hospitals and hotels!


      What is the philosophy behind Naïf?

      Naïf has a strong goal and that is '' changing the world of cosmetics ''. “Every human being is born Naïf by nature: pure, honest and uninhibited. We would like to keep it that way. Harmful ingredients, difficult words and misleading claims are not part of that,'' say the founders of Naïf: Sjoerd Trompette & Jochem Hes. Naïf is transparent and honest, so ''what you see is what you get and Naïf is what you get'' and suitable for everyone. The two fathers have taken up the challenge of striving for 100% natural, free of harmful ingredients and environmentally friendly products. This story started when Sjoerd Trompette and Jochem Hes became father. They were both always aware that cosmetic products are full of "junk". But found out that this also applied to many baby care products. This had to change! :)


      Is Naïf free of harmful ingredients?

      Yes, that is one of Naïf's main goals! Naïf's products are 100% not harmful to your skin or baby's skin. The products are free of chemical preservatives, mineral oils and harsh chemicals. In addition, the products are hypoallergenic and PH skin neutral. The harmful ingredients are replaced by natural ingredients such as cottonseed and avocado oils. The products have also been developed in an environmentally friendly way. For example, there are no micro-plastics in the packaging, they are 100% recyclable, they have refill packaging and they adhere to a strict raw materials plan. Because the products have been developed in this way, the Naïf products are also completely suitable for skin with eczema and common things such as diaper rash.


      What else should I know about Naïf?

      As you have probably noticed, Naïf is 100% committed to everything related to the environment and human (and animal) health. To summarize for you what Naïf is all about, we have listed it for you:

      • 100% animal testing free
      • Dermatologically tested
      • 100% vegan
      • Hypoallergenic
      • PH skin neutral
      • 100% recyclable
      • Free from chemical preservatives and harsh chemicals
      • Packed in sugar cane packaging
      • Packed of course


      What certificates does Naïf have?

      Naïf is a richly certified brand. Since October 2020 they even belong to 1 of the 77 B-Corps of the Netherlands. Receiving a B-Corp certificate is truly unique. A B-Corp means that the company is transparent, ethical and sustainable. The company's mission is not just about profit and adheres to the highest standards for both the environment and society. Some examples of B-Corps are: Tony Chocolonely, Dopper and Triodos Bank.

      Naïf also has a number of logos, these logos stand for certificates. We have listed them below:

      • I'm Green Plastic : Naïf packaging is made from sugar cane. This means that there are less CO2 emissions during production and that the residual waste can be reused. So completely sustainable!
      • Vegan Logo : The Naïf products do not contain any ingredients from animals. And of course they are free from animal testing.
      • Zero Plastic Inside : Naïf products are free of microplastics, microplastics are small remains of plastic that end up in nature, for example in the ocean. Naïf's products are free of this, so environmentally friendly!
      • Triman : The Triman logo has been developed to make people aware of separating material for recycling. Naïf's bioplastic packaging can be separated from 'normal plastic'. By the way, you can just throw them in the plastic container!
      • RSPO Logo : Many Naïf products contain ingredients derived from RSPO certified palm oil. This means that the palm oil is produced under certain conditions. You can think of: no child labor, decent salary, no valuable forests are cut down, etc.


      Which nourishing ingredients are in Naïf's products?

      Naïf uses natural ingredients, is vegan and animal friendly. The ingredients are nourishing, caring, cleansing and make hair & skin shine. But most importantly, they are harmless! A lot of attention is paid to the ingredient formulas of the products, after all, the products must be 100% no-nonsense. But which ingredients exactly? We have selected a few for you! (for babies)

      • Cottonseed oil : Cottonseed oil comes from the seeds of the cotton plant. The cottonseed oil is especially rich in vitamin E and intensely moisturizing.


      • Avocado oil : Avocado oil comes from the pulp of the avocado. Avocado oil is packed with vitamins (A, B1, B2, E and D). Avocado oil also contains unsaturated  fatty acids, this contributes to dry skin & hair. Avocado oil is an oil that absorbs very well into the skin, so no greasy layer remains.


      • Sweet almond oil : Sweet almond oil is the perfect ingredient for super soft smooth skin.


      • Macadamia oil : Macadamia oil is a good remedy for dry and rough spots (for example diaper rash). The oil does not leave a greasy layer.


      • Wheat protein : Wheat protein is moisturizing and nourishing. It softens and prevents dehydration of the hair and scalp.


      • Flaxseed Extract : Flaxseed is full of omega-3, omega-3 is known for its soothing effect on the skin. It works well against itching and skin rashes.


      • Shea butter : Shea butter comes from the vitellaria Paradoxa tree, the vitellaria paradoxa tree is only found in eastern and western Africa. Shea butter is rich in vitamins A, E and F and essential fatty acids. Shea butter also ensures that sebum production (a part of the skin) remains in balance. Super good for the skin!


      Is there perfume in the Naïf products?

      Yes, there is perfume in Naïf products. Don't worry! The perfume is allergen-free and synthetic without phthalate. This means that there is a very, very small chance of an allergic reaction. This perfume is really not comparable to the 'normal perfumes'. It seems to be even less harmful to your newborn. It is for you as a mother to determine whether you want natural perfume (drawn from essential oils), allergen-free perfume or no perfume at all. In any case, you can use the products with confidence if you normally prefer not to use perfume. Incidentally, Naïf is known for its fantastic soft own Naïf scent!


      What does Naïf's range look like?

      Naturally, Naïf first started with baby care. But soon there was also a lot of demand for care products for adults. The offer is now much larger. The Naïf range is divided into four categories: Baby & Kids, Personal Care, Sun and Gifts & Bundles.


      The Baby & Kids category contains products that have been specially developed for the fragile baby skin (including eczema). The line contains skin care products and delicious products for the shower and bath. But also baby wipes and hair lotion for kids. The products are super good for dry skin and protect the fragile baby skin against dryness and diaper rash.


      The product line for Grown-Ups contains super soft skin care for the face and body, such as a scrub, body lotion, oil, etc.


      The Giftsets line consists of sets that are affordable in price and are super fun to give as a gift! There are gift sets for both baby & kids and adults. Super fun to give as a maternity gift for example!


      Protection against the sun is of course very important, especially for babies and kids, but good protection against the sun is also very important for adults! Naïf has very valuable products for baby & kids and adults that protect against the damage that the sun can cause.


      What are absolute must-haves from Naif Care?

      Naive is what you want for your child, anyway. Of course you want the best care for your child and absolutely do not use products that damage his / her fragile skin. But you should take care of your own skin just as well, right? We have selected a number of popular bestsellers for you:


      Naïf Baby & Kids Starter Kit : The Naïf Baby & Kids Starter Kit is an absolute favorite among mothers! Probably because the kit really contains everything you need for a baby and at an affordable price. The products in the kit are for mild cleaning and wonderfully soft care to protect the fragile baby skin. The kit is also suitable for eczema.  The Baby & Kids Starter Kit contains the following products:

      • Cleansing Wash Gel
      • Softening Body Lotion
      • Nurturing Cream
      • Diaper Cream
      • Soothing Baby Oil
      • Milky Bath Oil


      Naïf Baby & Kids Soothing Baby Oil : Thanks to a fantastic mix of ingredients, the Baby & Kids Soothing Baby Oil makes baby's skin wonderfully soft & smooth. The baby oil absorbs very well into the skin and does not leave a greasy layer. The oil works super well against dry baby skin.


      Naïf Baby & Kids Softening Body Lotion : The Body Lotion is a nurturing, natural baby & child body lotion. The thin baby skin can use the Softening Body Lotion to stay wonderfully soft.


      Naïf Face Cleansing Face Wash : The Naïf Face Cleansing Face Wash gently cleanses and removes make-up residues. Cleaning your skin from make-up residues and other external influences is perhaps the most important part of smooth skin. Naïf's face wash is also caring and completely suitable for all skin types, including dry skin.


      Naïf Face Nurturing Day Cream : The Naïf day cream is a nourishing cream that makes your face supple and super soft. The ingredients that the day cream contains give your skin the right nutrition and protection. The cream is also super good for every skin type and helps prevent / restore dryness.


      Naïf Nourishing Shampoo & Conditioner : Everyone is very enthusiastic about the shampoo & conditioner. The shampoo & conditioner contain exactly the ingredients your hair needs to be well cared for and cleaned. Nothing more and nothing less! Both not only take care of your hair, but also your scalp and let the hair shine in a natural way (so no fake layer around your hair, but REALLY your hair)!


      Where can I find the ingredients per product?

      New mothers will recognize this: endlessly combing through the ingredients lists of products for your little one. For your convenience, we have listed all the ingredients list here, so that you can go through it again!


      Naif Nourishing Shampoo:
      Aqua, coco-clucoside, sodium coco-sulfate, cocamidopropul betaine, glycerin, hydrolyzed wheatprotein, gossypol hirsute (cotton) seed extract, betaine, glyceryl oleate, tocopherol, hydrogenatedpalm glycerides citrate, sodium levulinate, sodium animate, sodium chloride, parfum , citric acid,sodium hydroxide


      Naif Diaper Cream:
      Aqua, zinc oxide, macadamia integrifolia seed oil, prunus amygdalus dulcis (sweet almond) oil,Persia gratissima (avocado) oil, glycerin, gossypol herbaceous seed oil, methylpropanediol,sorbitan isostearate, polyglyceryl-3 polyricinoleate, parfum, bisabolol, tocopherol, helianthusanuus seed oil, magnesium sulfate, caprylyl glycol, phenylpropanol, lactic acid, sodium hydroxide


      Naif Nurturing Cream:
      Aqua, prunus amygdalys dulcet oil, macadamia integrifolia seed oil, Persia gratissima oil, glycerin,methylpropanediol, gossypium herbaceam seed oil, Cetearyl Alcohol, acetyl alcohol, sucrosestearate, glyceryl stearate citrate, parfum, xanthan gum, tocopherol helianthus anuus seed oil,bisabolol , coprylyl glycol, phenylpropanol, citric acid, sodium hydroxide


      Naif Sunscreen:
      Caprylic/caprictrigleceride, cocos nucifera oil, zinc oxide, isomer laureate, steady heptonoate,hydrogenated soy polyglycerides, candlillia Cera/euphorbia cerifera wax, steady caprylate,polyhydroxystearic acid, parfum, Olea europaea fruit oil, C15-23 alkane, tocopherol, helianthusanuus seed oil


      Naif Cooling After Sun:
      Aqua, glycerin, methylpropanediol, Cetearyl Alcohol, glyceryl stearate citrate, acetyl alcohol,parfum, allantoin, aloe barbadensis leaf juice powder, xanthan gum, caprylyl glycol,phenylpropanol, lactic acid, sodium hydroxide


      Naif Purifying Body Scrub:
      Aqua, macadamia integrifolia seed oil, prunus amygdalys dulcet oil, coryza sativa powder, Persiagrtissima oil, methylpropanediol, acetyl alcohol, Cetearyl Alcohol, glycerin, glyceryl stearatecitrate, sucrose stearate, helianthus annuus seed oil, bisabolol, caprylyl glycol, phenylpropanol,xanthan gum, perfume, citric acid, sodium hydroxide


      Naif Softening Conditioner:
      Aqua, Cetearyl Alcohol, glycerin, glyceryl stearate SE, distearoylethyl hydroxyethylmoniummethosylfate, stearamidopropyl dimethylamine, linum usitatissimum seed oil, helianthus annuusseed oil, tocopherol, pantheon, pantolactone, behentrimonium chloride, dipropylene glycol,hydroxyethylcellulose, sodium levulinate, sodium animate, parfum, citric acid, sodium hydroxide


      Naif Milky Bath Oil:
      Coprylic/copric triglyceride, coco-caprylate/caprate, glyceryl caprylate, polyglyceryl-3 palmitate,parfum, gossypium herbaceaum seed oil, tocopherol, helianthus annuus seed oil, bisabolol


      Naif Happy Shower Foam:
      Water, glycerin, cocamidopropyl betaine, decal glucoside, butane, sxanthan gum, sodiumcocoamphoacetate, helianthus annuus seed oil, parfum, gossypium hirsitim seed extract, betaine,sodium levulinate, sodium animate, sodium laurel glucoside, sodium cocoyl glutamate, sodiumDaryl glucose carboxylate , isopropyl alcohol, propane, isobutane, citric acid, sodium hydroxide


      Naif Softening Body Lotion:
      Aqua, macadamia integrifolia seed oil, prunus amygdalys dulces oil, Persia gratissima oil, glycerin,methylpropanediol, gossypium herbaceam seed oil, glyceryl stearate citrate, sucrose stearate,acetyl alcohol, Cetearyl Alcohol, parfum, xanthan gum, tocopherol, helianthus annuus seed oil,bisabolol, caprylyl glycols, phenylpropanol, citric acid, sodium hydroxide


      Naif Day Cream:
      Aqua, glycerin, methylporpanediol, Persia gratissima oil, Cetearyl Alcohol, macadamia integrifoliaseed oil, cetyl alcohol, prunus amygdalus dulcis oil, prunus armenica kernel oil, sucrose stearate,glyceryl stearate citrate, linum usitatissimum seed oil, helianthus annuus seed oil, solanumlycopersicum fruit extract, rosmarinus offinalis leaf extract, tocopherol, caprylyl glycol,phenylpropanol, xanthan gum, parfum, citric acid, sodium hydroxide


      Naif Nourishing Shampoo:
      Aqua, coco-glucoside, sodium coco-sulfate, glycerin, cocamidopropul betaine, panthenol,pantolactone, linem usitatissimum seed extract, sodium chloride, glycol distearate, guarhydroxypropyltrimonium chloride, glyceryl oleate, tocopherol, hydrogenated palm glyceridescitrate, sodium levulinate, sodium animate , perfume, citric acid, sodium hydroxide


      Cleansing Face Wash:
      Helianthus annuus seed oil, glycerin, aqua, linum usitatissimum seed oil, sucrose palmitate,tocopherol, caprylyl glycol, perfume


      Cleansing Wash Gel (Baby&Kids):
      Aqua, coco-glucoside, sodium coco-sulfate, cocamidopropul beatine, glycerin, hydrolyzed wheatprotein, gossypium hirsutus seed extract, glyceryl oleate, tocopherol, hydrogenated palmglycerides citrate, sodium levulinate, sodium animate, sodium chloride, parfum, citric acid,sodium hydroxide


      Where can I find out more about Naïf?

      Our goal is to inform our customers as well as possible and to guide them through the process of finding the right products for you! That is why we try to provide you with as much information as possible. There are several blogs on our site, so be sure to check them out. For example, do you want to know how to deal with dry baby skin? Then read this blog about dry baby skin .  Do you have other questions? Please feel free to contact one of our team members. You can send an email to [email protected] or give us a call!